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Ayda Ben.
Business Analyst & Marketing Specialist
Welcome to my portfolio! As a versatile professional
with expertise in both business analysis and marketing,
I bring a unique blend of analytical prowess and
creative vision to every project I undertake.
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Some projects we could be working on:
*Crafting beautiful brands and processes.
Contact me
for more services.
BUSINESS & MARKET RESEARCH
Delve into complex market landscapes to extract
critical insights with proven research
methodologies.
DATA ANALYSIS & REPORTING
Translate data into insights through advanced
analytical software to illuminate trends and
patterns, driving strategic business optimizations.
PRODUCT/SERVICE BRANDING
Craft brand identities and narratives that resonate.
My strategic branding and innovative market
positioning ensures your message stands out.
MARKETING STRATEGY
Craft targeted marketing strategies that build brand
loyalty and position your product for market success
through incisive consumer behavior and market
dynamics analysis.
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experience
March 2023 - Current
Infomineo - BCG | Casablanca, Morocco
Senior Business Research Analyst
- Conducting company benchmarking, financial analysis, and market sizing to provide strategic insights and recommendations.
- Creating analytical reports, Excel analyses, and PowerPoint presentations on industry questions and best practices for client strategy guidance.
- Leveraging databases like the Economic Intelligence Unit, Oxford, Capital IQ, GlobalData, Refinitiv, OECD, and national statistics for data analysis.
April 2021 - March 2023
Digimind | Rabat. Morocco
Competitive Intelligence Analyst
- Set-up of specialized software for the compilation, organization, clean-up, and categorization of data.
- Analysis of data to provide clients with the needed insights and recommendations to optimize marketing strategies, manage crisis, monitor campaigns, discover new consumer trends, or track brand reputation.
- Creation of ad-hoc and post-hoc reports, dashboards, and analysis strategies with the use of various spreadsheet and statistical analysis programs.
- Project management with final deliverables.
September 2021 - December 2021
AUI Business School | Ifrane, Morocco
Teacher Assistant
- Data collection and categorization of Islamic finance topics.
- Documentation of research paradigms in Islamic finance academic research.
- Academic research on Islamic finance topics.
August 2019 - February 2020
Dev&Com. | Ifrane, Morocco
Lead Graphical Designer
- Creation of statistical infographics using Adobe pack software.
- Creation of flyers, booklets, cards and brochures to fulfill marketing and branding goals.
- Creation of social media and campaign content following the design specifications of the university.
August 2018 - January 2019
AUI Business School | Ifrane, Morocco
Academic tutor
Graduate and undergradute academic tutoring:
- Tutoring of undergraduate and graduate classes including: Business Statistics, Quantitative Methods in Business, Accounting Principles, Microeconomics, Macroeconomics, Operations Management
May 2018 - August 2018
Inova Communication | Tangier, Morocco
Market Analyst
- Feasibility study of a financial application through consumer research and market segmentation based on statistical analysis.
- Creation of targeting strategy and brand image to meet consumer target.
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BUSINESS & MARKET RESEARCH
In the field of business and market research, I
am adept at deciphering complex market
landscapes and extracting valuable insights. My
skill set encompasses a comprehensive
understanding of research methodologies, data
collection techniques, and analytical tools. By
sizing markets, deciphering trends, and
analyzing consumer preferences and competitive
dynamics, I provide actionable recommendations
for informed decision-making. From primary
research to data validation, my expertise in
uncovering hidden patterns and translating them
into strategic insights contributes to success
in ever-evolving markets.
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DATA ANALYSIS & REPORTING
Data analysis and reporting are my strengths,
enabling me to translate complex information
into actionable insights. Proficient in
analytical software (Tableau, Power BI, Exce,
etc.), I transform raw data into visualizations
and reports that drive informed decision-making.
My skills extend to identifying trends,
uncovering patterns, and presenting findings in
a concise and understandable manner. By
providing stakeholders with clear narratives
supported by data, I facilitate strategic
optimization, helping businesses capitalize on
emerging opportunities and refine their
approach.
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PRODUCT/SERVICE BRANDING
In the realm of branding, I bring a blend of
creativity and strategic thinking to craft
compelling brand identities and narratives. With
a keen understanding of consumer psychology and
market positioning, I excel in developing brand
strategies that resonate with target audiences
and drive engagement. From logo design to brand
messaging, I leverage my design sensibility and
storytelling prowess to create cohesive brand
experiences across various touchpoints. Through
thorough market analysis and competitor
research, I ensure that brands stand out in
crowded markets while maintaining authenticity
and relevance. By fostering emotional
connections and brand loyalty, I help businesses
establish strong brand equity and drive
long-term growth.
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Marketing Strategy
Crafting impactful branding and marketing
strategies is my forte. By merging creative
ingenuity with strategic thinking, I develop
holistic brand identities and positioning
strategies. Through in-depth market analysis, I
identify unique value propositions and design
marketing plans that resonate with target
audiences. My skill set extends to consumer
behavior analysis, enabling me to tailor
strategies that drive engagement and cultivate
brand loyalty. The result is consistent,
compelling messaging that positions brands for
success in competitive landscapes.
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Integrated Graphic Design and Digital Marketing Expertise
My skill set combines graphic design's visual
creativity with the strategic depth of digital
marketing, enabling me to produce and manage
campaigns that visually engage and strategically
resonate. By harnessing design principles, I
craft compelling visuals and narratives that
align perfectly with marketing objectives,
ensuring every campaign not only catches the eye
but also delivers on key performance metrics. In
the realm of social media, my design prowess
amplifies content engagement, fostering a
stronger brand identity and community
connection. Utilizing analytics, I refine
strategies to maximize reach and impact,
ensuring a cohesive brand message across all
digital touchpoints. This balanced approach
elevates brand storytelling, marrying aesthetics
with effectiveness to achieve targeted results.
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awards
Some academic awards I’ve worked hard for
Jun 2021
Valedictorian of class 2021
Master's of Business Administration from Al Akhawayn
university in Ifrane, Morocco.
Jun 2019
Valedictorian of class 2019
Bachelor's of Business Administration from Al Akhawayn
university in Ifrane, Morocco.
Mai 2015
Valedictorian of class 2015
Baccalaureat of Science and Technology from Instituto
Español Severo Ochoa in Tangier, Morocco.
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contact
Languages
English
French
Spanish
Arabic
Send me a message and let’s have a
conversation.